In the world of email, SMS and social media, all forms of instant communication, is there still a need for carefully crafted prose? Who cares about the odd misprint, a bit of sloppy spelling or some wonky grammar? It’s all about immediacy, isn’t it?
In fact, almost every day someone gets into trouble because of a carelessly worded tweet or an email that they would have done well to think twice about sending.
What gives the game away in those scam emails purporting to be from your internet service provider or your bank? They usually have grammatical errors or spelling mistakes.
It’s true that the greengrocer’s “apple’s” are still apples and “potatos” are still potatoes, but it’s also true that we notice when things aren’t correct, even if only subliminally.
Organisations in the corporate, public or third sectors spend a lot of time and resources to ensure that the messages they put across to their target audiences are exactly right, in both content and tone. Surely it makes sense, therefore, whether it’s a press release, an email to members or an annual report, that it is well-written, clear and concise, and free of errors?